LinkedIn Profile SEO

SEOThere are millions of people on LinkedIn, so it’s important that you make it easier for people to find your profile. There are a variety of ways to help your LinkedIn profile get noticed, but one of the most important is increasing your LinkedIn profile SEO (search engine optimization.). Most platforms have options to bring down your competitors’ ranking through However, LinkedIn SEO works on a few other factors.

The LinkedIn profile SEO algorithm offers five areas where it’s important to put the right keywords in:

  1. Professional headline
  2. Summary
  3. Current work experience
  4. Past work experience
  5. Skills and expertise

Business2Community recommends coming up with a list of 50 keywords that identify you and your expertise. Yes, that seems like a lot, but you can have variations of them. For example, if you specialize in digital marketing, you could also list digital marketing strategist, content marketing, consumer marketing, etc. as keywords. Don’t be afraid to take a look at the keywords that others in your industry are using.

Once you’ve identified your 50 keywords, try to strategically input them in those five areas listed above. You want your LinkedIn profile to be readable and professional, so avoid keyword stuffing (loading your profile with the same keywords over and over again.)

If you want to check that your LinkedIn profile SEO is on the right track, have a friend or colleague do a search to see how easy it is to find your profile.