It is important for business leaders to be visible on the social networks that their colleagues, employees and peers use. Executives should use LinkedIn to increase their personal brand and build their network.
Beef Up Your Profile – First impressions last and having an incomplete profile is worse than not having one at all. Use a professional headshot and write a compelling headline to run under your name. Make sure your short description is creative and include keywords for your industry.
Use LinkedIn Publisher – Self-publishing on LinkedIn can help you gain visibility in your industry. Writing about your professional experience is a good place to start.
Connect – Create a connection strategy for connecting with existing professional and personal contacts. Start by connecting with friends, current and former co-workers, and other people in your industry who you may know. Then develop a habit to send a LinkedIn request each time you meet someone new or have a professional interaction.
If you’re over 50 and looking for a new role, it’s time to step your game up. Use these strategies from Careerealism to help employers see past your age.
Are you driven? Creative? Responsible? Bad news – so is everyone else!
LinkedIn just announced their annual list of the most overused, underwhelming buzzwords and phrases of LinkedIn profiles of 2014. Do any of these buzzwords appear on your profile?
The new year is the perfect time to breathe new life into your LinkedIn profile. Banish these boring LinkedIn buzzwords and update your profile with these easy steps:
Did you know that you can turn your LinkedIn profile into a resume in just seconds? It’s easy! Follow the steps below to build your resume from LinkedIn:
As an added bonus, LinkedIn gives each resume a custom link that you can share it with others via email, LinkedIn, Facebook, Twitter, etc.
Have we connected on LinkedIn? You can find me here.
Below are three commonly misused LinkedIn features. Use these tips make LinkedIn work for your job search.
What other LinkedIn features have helped you with your job search? You can connect with me on LinkedIn here.
Are you making LinkedIn work for you? Are you hitting the LinkedIn goals you set for yourself? If not, you may not be putting forth enough effort to really engage with others on LinkedIn. To do that, you must include information in your profile that shows you are good at what you do and that you are an expert in your field. You must demonstrate your expertise and your passion for your profession through status updates, discussions in groups and comments on other people’s updates.
Whether you have three-minutes or 30-minutes to spend on LinkedIn, YouTern tells you how to make the most of LinkedIn features:
Low Efforts – Good Results
Medium Effort – Better Results
High Effort – Best Results
You can connect and engage with me on LinkedIn here.
Do you want to see your LinkedIn efforts pay off? Start by scheduling a daily 20-minute appointment with your LinkedIn account and doing what highly successful LinkedIn users do every day:
While you’re putting these tips to use, connect with me on LinkedIn!
There are millions of people on LinkedIn, so it’s important that you make it easier for people to find your profile. There are a variety of ways to help your LinkedIn profile get noticed, but one of the most important is increasing your LinkedIn profile SEO (search engine optimization.)
The LinkedIn profile SEO algorithm offers five areas where it’s important to put the right keywords in:
Business2Community recommends coming up with a list of 50 keywords that identify you and your expertise. Yes, that seems like a lot, but you can have variations of them. For example, if you specialize in digital marketing, you could also list digital marketing strategist, content marketing, consumer marketing, etc. as keywords. Don’t be afraid to take a look at the keywords that others in your industry are using.
Once you’ve identified your 50 keywords, try to strategically input them in those five areas listed above. You want your LinkedIn profile to be readable and professional, so avoid keyword stuffing (loading your profile with the same keywords over and over again.)
If you want to check that your LinkedIn profile SEO is on the right track, have a friend or colleague do a search to see how easy it is to find your profile.
When was the last time you reviewed your LinkedIn summary? Do you even have one? A LinkedIn summary is one of the most valuable pieces of real estate when it comes to showcasing yourself and your abilities on LinkedIn. It’s the first impression for many recruiters, potential clients and other professionals.
Business Insider says that a killer LinkedIn summary has the following characteristics:
Yes, you want to align your message with your key goals and yes, LinkedIn is a professional platform. But remember that your entire LinkedIn profile is a marketing document, showcasing your professional strengths and talents. Don’t be afraid to add some engaging and conversational text to make your profile stand out.
Smart phones have allowed us to take the job search on the go. Instead of job searching at home, people are doing so while standing in line at the grocery or while out eating lunch. Companies, like PepsiCo, have rolled out brand new mobile-friendly career sites that allow job hopefuls to apply to their jobs straight from their phone. If you’re not making your smart phone work for you during your job hunt, you may be missing out.
These mobile apps for your job search can help you stay on top of your hunt: