Open Door Blog » Category: "LinkedIn"
  • July 13, 2016

executives on linkedinIt is important for business leaders to be visible on the social networks that their colleagues, employees and peers use. Executives should use LinkedIn to increase their personal brand and build their network.

Beef Up Your Profile – First impressions last and having an incomplete profile is worse than not having one at all. Use a professional headshot and write a compelling headline to run under your name. Make sure your short description is creative and include keywords for your industry.

Use LinkedIn Publisher – Self-publishing on LinkedIn can help you gain visibility in your industry. Writing about your professional experience is a good place to start.

Connect – Create a connection strategy for connecting with existing professional and personal contacts. Start by connecting with friends, current and former co-workers, and other people in your industry who you may know. Then develop a habit to send a LinkedIn request each time you meet someone new or have a professional interaction.

You can see more tips for how executives should use LinkedIn here. In the meantime, be sure to connect with me on LinkedIn to start building up your connections.

Posted in LinkedIn, Rodas Coaching

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • March 24, 2015

senior business man_paid forLooking for a job isn’t easy at any age, but those over 50 have a few extra hurdles to clear. Though the US economy is heating up, job competition is still strong.

If you’re over 50 and looking for a new role, it’s time to step your game up. Use these strategies from Careerealism to help employers see past your age.

  • Restrict work history to the last 15 years – Recruiters know that experience and skills can expire, which is why the majority of them prefer to see your more recent work experience on your resume and LinkedIn profile.
  • Eliminate education dates – Dates included on resumes for education could cause your candidacy to be overlooked.
  • Focus on your bottom-line impacts – Post-50 job seekers possess two valuable things: experience and achievements.
  • Freshen up your LinkedIn profile photo – Be honest with yourself about whether your photo or wardrobe ages you, and if it does, take appropriate action.
  • Be prepared to work with people younger than you – The older you are, the more likely it is that you will be interviewed or supervised by someone younger than you.

Posted in Career Coaching, Job Search, LinkedIn, Resume, Rodas Coaching

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • January 27, 2015

Are you driven? Creative? Responsible? Bad news – so is everyone else!

LinkedIn just announced their annual list of the most overused, underwhelming buzzwords and phrases of LinkedIn profiles of 2014. Do any of these buzzwords appear on your profile?

  • Motivated
  • Passionate
  • Creative
  • Driven
  • Extensive
  • Responsible
  • Strategic
  • Track record
  • Organizational
  • Expert

The new year is the perfect time to breathe new life into your LinkedIn profile. Banish these boring LinkedIn buzzwords and update your profile with these easy steps:

  • Summary – Don’t just replace those meaningless buzzwords with other lackluster adjectives. Instead, include examples that illustrate how you’re motivated, driven, etc.
  • Profile Photo – Does your profile photo reflect the professional image that you’re trying to portray?
  • Headline – Writ a strong headline that makes people want to learn more about you. If you’re actively seeking a job, say it in your headline.
  • Skills – Listing your Skills on your profile makes you 13 times more likely to be viewed on LinkedIn! Include a mix of high-level and niche skills to showcase your range of talent.

 

Posted in Career Coaching, LinkedIn, Rodas Coaching, Social Media

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • September 29, 2014

Did you know that you can turn your LinkedIn profile into a resume in just seconds? It’s easy! Follow the steps below to build your resume from LinkedIn:

  1. Visit the LinkedIn Resume Builder  – Sign in to your LinkedIn account.
  2. Pick a template – Choose from 11 resume templates that suit your style: classic, modern, business, law and more.
  3. Edit – Your resume content is automatically taken from your LinkedIn profile and you are able to customize it as much as you want. Choose which sections (summary, experience, education, etc.) to include and in what order.
  4. Share – Export your resume as a PDF and print it any time.

As an added bonus, LinkedIn gives each resume a custom link that you can share it with others via email, LinkedIn, Facebook, Twitter, etc.

Screen shot 2014-09-29 at 12.26.39 PM

Image via makeuseof.com

Have we connected on LinkedIn? You can find me here.

Posted in LinkedIn, Rodas Coaching

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • August 29, 2014

linkedin makeoverI’ve talked a lot about the benefits of using LinkedIn to find a job. It’s one of the most useful social sites for networking and job searching, but you may not be maximizing what it can do for you.

Below are three commonly misused LinkedIn features. Use these tips make LinkedIn work for your job search.

  • Headline – Your headline functions the same way the headline of an advertisement would – its primary purpose is to get the audience to want to read more. If you currently have your job title as your headline, it may not be working for you. Use your headline to tell viewers what you can do for them. If you want to be found in a search, you have to pack your headline with the keywords for which you want to be known (and keep it under 120 characters.)
  • Groups – Are you using groups to build your network? Like-minded professionals in your group can help you reach your goals by being a regular part of the conversation. You can also use groups to get introduced to new resources and open doors to prospective clients or employers.
  • Headshot – People want to connect a face with a name. A professional headshot will add credibility to your profile and get you noticed. Try to have your face take up about 80% of the space and face forward or to the left, looking into your LinkedIn content.

What other LinkedIn features have helped you with your job search? You can connect with me on LinkedIn here.

Posted in Career Coaching, Job Search, LinkedIn, Rodas Coaching

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • August 27, 2014

linkedin makeoverAre you making LinkedIn work for you? Are you hitting the LinkedIn goals you set for yourself? If not, you may not be putting forth enough effort to really engage with others on LinkedIn. To do that, you must include information in your profile that shows you are good at what you do and that you are an expert in your field. You must demonstrate your expertise and your passion for your profession through status updates, discussions in groups and comments on other people’s updates.

Whether you have three-minutes or 30-minutes to spend on LinkedIn, YouTern tells you how to make the most of LinkedIn features:

Low Efforts – Good Results

  • Include a specific call to action on one section of your profile (Summary and/or job experiences sections)
  • Add your specific contact information in your Contact Info and Advice for Contacting sections

Medium Effort – Better Results

  • Post a daily status update
  • Add Publications or Projects sections to your profile
  • Comment on the updates and published posts of influences in your industry

High Effort – Best Results

  • Share articles you’ve written using LinkedIn’s Published Post feature
  • Post frequent individual status updates
  • Post or monitor group discussions relevant to your industry

You can connect and engage with me on LinkedIn here.

Posted in Career Coaching, LinkedIn, Rodas Coaching

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • July 18, 2014

Do you want to see your LinkedIn efforts pay off? Start by scheduling a daily 20-minute appointment with your LinkedIn account and doing what highly successful LinkedIn users do every day:

  • Review “Who’s Viewed Your Profile” (4 minutes) – See who has been looking at your LinkedIn profile and then reach out people you should connect with. YouTern says to view this as if you are a shop owner – viewing your profile is the equivalent of walking into your store, so be sure to reach out.
  • Send Invitations to Connect (4 minutes) – Each day, reach out to those you met in person or online the day before and invite them to connect.
  • Check Out and Get Involved in Group Discussions (3 minutes) – When you find the right group who are talking about the right things, don’t miss your chance to weigh in.
  • Investigate People in Your Saved Search Results (6 minutes) – Once you have defined your target connections, gather information from their profiles as to what might be the most appropriate next step.
  • Post a Status Update (3 minutes) – A LinkedIn status update is the best marketing feature on LinkedIn. It’s a great way to communicate with your handpicked audience (your connections.)

While you’re putting these tips to use, connect with me on LinkedIn!

 

Posted in Job Search, LinkedIn, Rodas Coaching

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • June 17, 2014

SEOThere are millions of people on LinkedIn, so it’s important that you make it easier for people to find your profile. There are a variety of ways to help your LinkedIn profile get noticed, but one of the most important is increasing your LinkedIn profile SEO (search engine optimization.)

The LinkedIn profile SEO algorithm offers five areas where it’s important to put the right keywords in:

  1. Professional headline
  2. Summary
  3. Current work experience
  4. Past work experience
  5. Skills and expertise

Business2Community recommends coming up with a list of 50 keywords that identify you and your expertise. Yes, that seems like a lot, but you can have variations of them. For example, if you specialize in digital marketing, you could also list digital marketing strategist, content marketing, consumer marketing, etc. as keywords. Don’t be afraid to take a look at the keywords that others in your industry are using.

Once you’ve identified your 50 keywords, try to strategically input them in those five areas listed above. You want your LinkedIn profile to be readable and professional, so avoid keyword stuffing (loading your profile with the same keywords over and over again.)

If you want to check that your LinkedIn profile SEO is on the right track, have a friend or colleague do a search to see how easy it is to find your profile.

Posted in LinkedIn, Rodas Coaching

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • May 28, 2014

linkedin makeoverWhen was the last time you reviewed your LinkedIn summary? Do you even have one? A LinkedIn summary is one of the most valuable pieces of real estate when it comes to showcasing yourself and your abilities on LinkedIn. It’s the first impression for many recruiters, potential clients and other professionals.

Business Insider says that a killer LinkedIn summary has the following characteristics:

  • Engaging and original – You have 2,000 characters to showcase who you are as a professional and what makes you interesting. Begin with a captivating hook.
    For example, instead of Detail-oriented business analyst with strong problem solving skills, try:
    I was the kid who didn’t break apart my Rubik’s cube so that I could get all the colors lined up – I was the kid that solved it. And I’ve not stopped taking on impossible, beat-your-head-against-the wall challenges since.
  • Written in first person – Leave the “I’s,” “me’s,” and “my’s” in your LinkedIn summary. The tone should be conversational, which will resonate with your current and potential connections better than in third person.
  • Geared toward specific people – Before you write a single word in your summary, ask yourself this question: Who am I talking to? Are you interested in attracting recruiters? Potential clients? Someone else? And what will this audience want or need to know about you?
  • Be clear on what the reader should do next – Spell out to your visitors what you’re looking to accomplish and what you’d like for them to do next. Give them a call to action.

Yes, you want to align your message with your key goals and yes, LinkedIn is a professional platform. But remember that your entire LinkedIn profile is a marketing document, showcasing your professional strengths and talents. Don’t be afraid to add some engaging and conversational text to make your profile stand out.

 

Posted in LinkedIn, Rodas Coaching, Social Media

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • May 16, 2014

Dialing a Cell PhoneSmart phones have allowed us to take the job search on the go. Instead of job searching at home, people are doing so while standing in line at the grocery or while out eating lunch. Companies, like PepsiCo, have rolled out brand new mobile-friendly career sites that allow job hopefuls to apply to their jobs straight from their phone. If you’re not making your smart phone work for you during your job hunt, you may be missing out.

These mobile apps for your job search can help you stay on top of your hunt:

  • Apploi – This app lets you save all of your basic info (name, education, etc) so that you don’t have to keep filling out the same info on multiple job applications
  • Pocket Resume – Create and send your resume straight from your iPhone with this app.
  • LinkedIn Mobile – This app is great not only to stay connected but you can also send messages, look up jobs and stay up-to-date with what’s going on in your industry via LinkedIn today

Posted in Job Search, LinkedIn, Rodas Coaching, Social Media

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.