It is important for business leaders to be visible on the social networks that their colleagues, employees and peers use. Executives should use LinkedIn to increase their personal brand and build their network.
Beef Up Your Profile – First impressions last and having an incomplete profile is worse than not having one at all. Use a professional headshot and write a compelling headline to run under your name. Make sure your short description is creative and include keywords for your industry.
Use LinkedIn Publisher – Self-publishing on LinkedIn can help you gain visibility in your industry. Writing about your professional experience is a good place to start.
Connect – Create a connection strategy for connecting with existing professional and personal contacts. Start by connecting with friends, current and former co-workers, and other people in your industry who you may know. Then develop a habit to send a LinkedIn request each time you meet someone new or have a professional interaction.