Open Door Blog » Category: "Social Media"
  • January 27, 2015

Are you driven? Creative? Responsible? Bad news – so is everyone else!

LinkedIn just announced their annual list of the most overused, underwhelming buzzwords and phrases of LinkedIn profiles of 2014. Do any of these buzzwords appear on your profile?

  • Motivated
  • Passionate
  • Creative
  • Driven
  • Extensive
  • Responsible
  • Strategic
  • Track record
  • Organizational
  • Expert

The new year is the perfect time to breathe new life into your LinkedIn profile. Banish these boring LinkedIn buzzwords and update your profile with these easy steps:

  • Summary – Don’t just replace those meaningless buzzwords with other lackluster adjectives. Instead, include examples that illustrate how you’re motivated, driven, etc.
  • Profile Photo – Does your profile photo reflect the professional image that you’re trying to portray?
  • Headline – Writ a strong headline that makes people want to learn more about you. If you’re actively seeking a job, say it in your headline.
  • Skills – Listing your Skills on your profile makes you 13 times more likely to be viewed on LinkedIn! Include a mix of high-level and niche skills to showcase your range of talent.

 

Posted in Career Coaching, LinkedIn, Rodas Coaching, Social Media

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • May 28, 2014

linkedin makeoverWhen was the last time you reviewed your LinkedIn summary? Do you even have one? A LinkedIn summary is one of the most valuable pieces of real estate when it comes to showcasing yourself and your abilities on LinkedIn. It’s the first impression for many recruiters, potential clients and other professionals.

Business Insider says that a killer LinkedIn summary has the following characteristics:

  • Engaging and original – You have 2,000 characters to showcase who you are as a professional and what makes you interesting. Begin with a captivating hook.
    For example, instead of Detail-oriented business analyst with strong problem solving skills, try:
    I was the kid who didn’t break apart my Rubik’s cube so that I could get all the colors lined up – I was the kid that solved it. And I’ve not stopped taking on impossible, beat-your-head-against-the wall challenges since.
  • Written in first person – Leave the “I’s,” “me’s,” and “my’s” in your LinkedIn summary. The tone should be conversational, which will resonate with your current and potential connections better than in third person.
  • Geared toward specific people – Before you write a single word in your summary, ask yourself this question: Who am I talking to? Are you interested in attracting recruiters? Potential clients? Someone else? And what will this audience want or need to know about you?
  • Be clear on what the reader should do next – Spell out to your visitors what you’re looking to accomplish and what you’d like for them to do next. Give them a call to action.

Yes, you want to align your message with your key goals and yes, LinkedIn is a professional platform. But remember that your entire LinkedIn profile is a marketing document, showcasing your professional strengths and talents. Don’t be afraid to add some engaging and conversational text to make your profile stand out.

 

Posted in LinkedIn, Rodas Coaching, Social Media

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • May 16, 2014

Dialing a Cell PhoneSmart phones have allowed us to take the job search on the go. Instead of job searching at home, people are doing so while standing in line at the grocery or while out eating lunch. Companies, like PepsiCo, have rolled out brand new mobile-friendly career sites that allow job hopefuls to apply to their jobs straight from their phone. If you’re not making your smart phone work for you during your job hunt, you may be missing out.

These mobile apps for your job search can help you stay on top of your hunt:

  • Apploi – This app lets you save all of your basic info (name, education, etc) so that you don’t have to keep filling out the same info on multiple job applications
  • Pocket Resume – Create and send your resume straight from your iPhone with this app.
  • LinkedIn Mobile – This app is great not only to stay connected but you can also send messages, look up jobs and stay up-to-date with what’s going on in your industry via LinkedIn today

Posted in Job Search, LinkedIn, Rodas Coaching, Social Media

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • April 29, 2014

linkedin makeoverJust because you have created a LinkedIn profile doesn’t guarantee that recruiters are going to find you. In order to land your dream job, you need to actually do something with your LinkedIn account. Below are a few LinkedIn reminders for job seekers from YouTern:

  • You never know who your friends know – The kid that cuts your grass? His dad is the CEO of XYZ Company. Your neighbor? He used to work at XYZ Company and knows lots of employees there. A business card won’t tell you any of this but LinkedIn can. Start connecting with people you know to begin building your network.
  • Leverage keywords or get left behind – 93% of recruiters used LinkedIn to hire last year! They search for specific keywords to find resumes that contain the right combination of those words. If your resume doesn’t contain those specific terms then you won’t be found. Look at descriptions for your dream job and note which skills and keywords are used in the description. Make sure your LinkedIn resume contains those keywords and is varied in its language to incorporate each possible way of saying the same thing. For example, “recruiter” versus “talent acquisition”.
  • Use LinkedIn to follow up – You can’t just apply for a job online and cross your fingers that you’ll here back. You must do something to stand out from the pack. After applying online, always follow up. LinkedIn is the perfect way to do this by searching for recruiters and hiring managers at that company. Reach out to them and let them know that you’ve applied online and wanted to state your interest in working for XYZ Company.

After you’ve spent some time optimizing your LinkedIn profile to land your dream job, connect with me on LinkedIn.

Posted in career, Career Coaching, Job Search, LinkedIn, Social Media

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • April 17, 2014

linkedin makeoverLinkedIn studied job seekers who successfully found a job within three months and how they use LinkedIn. Below are tips to get the most out of LinkedIn for your job hunt:

  • Add new skills to your profile – Add relevant skills to your profile so recruiters looking for candidates with your background can find you
    *91% of successful job seekers listed 5 or more skills
  • Add a professional profile photos – Doing so puts a face to a name and helps project a friendly and approachable image
    *89% of successful job seekers had a profile photo
  • Get endorsed for your skills – This helps you show that you have what it takes to get the job done
    *81% of successful job seekers had 10 or more endorsements
  • Broaden your professional horizons – Take 10 minutes each day to read the hottest news in your industry
    *81% of successful job seekers were engaged with content on LinkedIn

You can connect with me on LinkedIn here. Want to know more about using LinkedIn to find a job? You can see more info on my blog.

Posted in Career Coaching, LinkedIn, Rodas Coaching, Social Media

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • March 21, 2014

linkedin makeoverWhen was the last time you evaluated your LinkedIn profile? You don’t need to do a full analysis, just a quick check up to see if all of the important information is there. If you have 10 minutes to spare then you’ve got time for a LinkedIn profile makeover.

  • Update your profile photo – Is it time to update your profile photo? Careerealism recommends using a head shot that zooms in on your face so that viewers are able to recognize you if they met you in person.
  • Infuse your title with keywords – The title/tagline block is where LinkedIn draws keywords from when ranking profiles in searches. You have 120 characters to clarify your skills, credentials or career goals.
  • Warm up your Summary – Many profiles are written in the third person, but first person language is warmer and carries more of your personality.
  • Add to your Skills & Expertise section – LinkedIn allows you to list up to 50 skills and areas of expertise on your profile so take advantage.

LinkedIn is important to career management these days so take a few minutes to freshen your LinkedIn profile. You can see more tips on updating your profile here.

Posted in career, Career Coaching, LinkedIn, Social Media

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.

  • August 9, 2013

blogJob seekers today are finding new ways to catch the attention of employers.  These savvy seekers are putting their skills to the test and blogging their way to job opportunities.

Why start a blog?  Blogging gives you the opportunity to write about a sector, interview industry experts, attend conferences in your field, define and redefine your point of view to get the attention of those in your chosen field who may want to hire you.

Below are blogging best practices from Forbes:

First Have a Goal
Your blog can be anything you want.  But to make it work for you, you should first have a goal, says John Rampton, founder of Blogging.org and PPC.org.  Rampton said it’s important to figure out what you want your blog to do, and to figure out the topics and, importantly, the keywords, to use in your posts.

What’s Your Business Model?
According to social media consultant Jay Baer, you also need to figure out your business model before you start.  Do you want your blog to drive consulting work, do you want to get paid for blogging, do you want to get a job out of it?  Baer suggests bloggers sharpen their focus by identifying the audience they’re targeting and the questions that audience has so they can provide the right answers.

Blog on Schedule
Most blogging experts concur that if you don’t publish regularly, you’ll fail to get traction.  The more you post, the more eyeballs ultimately find their way to your blog, with the majority of eyeballs coming through search.  And the more you use popular keywords for your category, they higher you will rank with Google, the holy grail of bloggers (and pretty much everybody.)

Help Your Readers
Keep in mind that to get readers you need to provide a service in the form of information and problem-solving.  Think about the problems your target audience currently has, and who, if not you, might have some answers.  That question will guide your interviewing efforts and help you identify and find resolution for issues in your new sector.  Sharing the goal of helping others should embolden you to reach out to industry experts since showcasing their ideas on your blog is beneficial to them and their organization.

Be Visible on Social Media
Don’t neglect to have a social strategy for your blog posts.  Get the word out about each post on LinkedIn, Twitter, and Facebook as a start.

Posted in career, Career Coaching, Job Search, Social Media

Written by Deborah O'Donnell

Deborah O'Donnell is the President and Owner of Rodas Coaching, LLC, a Career and Life Coaching firm located in downtown Chicago. She works one-on-one with individuals, executives, and entrepreneurs, helping them gain clarity and align their passions and strengths to open doors to live inspired and balanced lives. Deborah provides career management consulting, which provides resume review, career coaching, and interview skill development.